10x Banking - Fintech SaaS
10x Banking is a SaaS, cloud-native core banking platform that aims to make banking 10x better for customers, banks and society.
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First in-house grahic designer
I was the first in-house Graphic Designer at 10x Banking. When I joined the start-up, the brand identity was very basic and consisted of only a logo, singular colour and a font. During my tenure I implemented a brand evolution to support the developing messaging framework and product strategy being implemented by the marketing and product teams.
Brand evolution goals:
✦ Increase brand perception and position 10x Banking as an industry leader
✦ Update all branded assets - digital integrated campaign assets, brochures, e-books, event materials, etc
✦ Implement a range of self serve templates for use by colleagues to ensure consistency across all touchpoints
✦ Create a bank of graphic assets that visually portray the product, user experience and tech stack
✦ Update and improve the 10x website inline with the brand evolution - with a focus on improving conversion rate
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Key brand messages
✦ Growth and transformation
'Become the bank your customers love, at a speed and cost others can't match'
✦ Innovation through simplicity
'Clicks, not code' & 'modular product'
✦ Customer centricity
'Create innovative banking experiences for your customer'
✦ Trust and security
'Fully managed service from end to end'
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