When I joined iVendi as the first in-house designer in the marketing team, the brand identity was basic. Consisting of a logo, limited colour palette and stock illustrations that failed to communicate the complex nature of their products. 

Goals:
 

✦ Develop the existing, basic brand identity to improve customer recognition, brand perception and consistency

 

✦ Create cohesion across the company, developing an identity suitable for all instances including product UI
 

✦ Develop a graphic and illustration style, with a focus on ensuring the ability to create new assets fast and at scale​