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Jecca Blac is a gender free makeup brand with a mission to represent all beauty lovers: all expressions, genders, sexualities, abilities, pronouns, shapes and sizes.
My role:
I worked with the founder to design packaging across key product ranges with a focus on brand consistency, clarity of information and application of design elements across future product lines. I also worked with the team to develop effective social media content and graphics.
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Jecca Blac is all about using beauty as a form of expression - their mission is to represent all makeup users, no matter their background, experience or gender.
The project:
The founder, Jessica initially created the brand to be a safe space for transgender women to learn about makeup, and to create key foundational products for them to use in their new makeup routines.​ With this in mind, when designing packaging across the Jecca Blac brand, there were some important considerations to be made.
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Design considerations:
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The product name, colour and product type should be clearly visible on the packaging
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​Packaging should have clear instructions for use on outer cartons - to allow customers to understand their function whilst browsing the beauty shelves
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​The designs should represent expression - a key value of the brand
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For consistency, all packaging was designed with two key themes in mind; clarity and simplicity - through clear text and clean layouts; and expression - through the use of paint like swatches in relevant colours to the product packaged inside.​
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